Data-Driven Customer Success: The Roadmap to Exceptional Customer Experiences

In an era where customer experience is paramount, businesses are constantly seeking innovative ways to ensure their customers are satisfied, engaged, and loyal. One of the most potent strategies to achieve this is by embracing data-driven customer success. This approach empowers organizations to glean valuable insights from customer data and use it to create meaningful,… Continue reading Data-Driven Customer Success: The Roadmap to Exceptional Customer Experiences

Knowing your Audience

One of the things that can cause a disconnect between the leaders responsible for paying for technology and those responsible for providing / implementing it is their differing views of the benefits of solving the problem at hand. I’m going to use data lineage programs because that is my most recent experience, but this can… Continue reading Knowing your Audience

Data Lineage Priorities

I have noticed over the last year or two that a lot of the focus for data management, data governance, metadata management, and lineage programs has been focused on new cloud technologies.  Examples include – data mesh, data warehouses in the cloud, etc.  While this makes absolute sense managing and governing this data from the beginning… Continue reading Data Lineage Priorities

Data Vs Metadata

Several years ago, I was asked by my manager what the difference between data and metadata was. She was looking for a concise statement rather than a long answer so I first popped off with the common answer “metadata is data about data”, but that is a little simple and really doesn’t answer the question.… Continue reading Data Vs Metadata

Data Lineage Strategy

Why do it and what should it include?    During a previous article on why organizations struggle with data lineage my second point was around the need for a data lineage strategy rather than lineage simply being a part of other strategies – i.e., Data Management, Governance, etc.  The reason that this is necessary is… Continue reading Data Lineage Strategy

Why Do Organizations Struggle with Data Lineage

There are a variety of reasons but in my experience, here are five that stand out above the others and contribute data lineage struggles – Unrealistic Expectations , Lack of a Strategy, Poor Scoping or Phasing, Lack of Resources, and Business Context Missing. 1. Unrealistic Expectations Unrealistic expectations or understanding of the complexities of building… Continue reading Why Do Organizations Struggle with Data Lineage